News&Views

November 30, 2008

Do Not Resist…

Engage with grace slide…talking about DNR status with family and friends during the holiday season, according to Engage With Grace: The One Slide Project. The project’s goal is to ignite public interest in this difficult discussion. Their marketing is e-perfect: the project was introduced at last month’s Health 2.0 Conference by software developer Alexandra Drane, who related her inspiring family story. Word-of-mouth publicity is generated through the project’s interactive Web site and a rally of blog postings. To spread the word beyond the Web, they ask every professional lecturer, whatever the topic of their presentation, to close their talk with a final slide (see left), which lists five end-of-life questions designed to engage reflection and thoughtful discussion. The mainstream newspaper The Boston Globe published a front page article on the project last Wednesday, Talking Turkey About Death which is freely available online.



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