November 30, 2008

Do Not Resist…

Engage with grace slide…talking about DNR status with family and friends during the holiday season, according to Engage With Grace: The One Slide Project. The project’s goal is to ignite public interest in this difficult discussion. Their marketing is e-perfect: the project was introduced at last month’s Health 2.0 Conference by software developer Alexandra Drane, who related her inspiring family story. Word-of-mouth publicity is generated through the project’s interactive Web site and a rally of blog postings. To spread the word beyond the Web, they ask every professional lecturer, whatever the topic of their presentation, to close their talk with a final slide (see left), which lists five end-of-life questions designed to engage reflection and thoughtful discussion. The mainstream newspaper The Boston Globe published a front page article on the project last Wednesday, Talking Turkey About Death which is freely available online.

November 19, 2008

Easy Rider 2.0

Filed under: — mlazoff

A fun and interesting 16-minute video clip by David Kibbe, MD MBA, as he visits several self-described Health 2.0 companies that provide technology tools and information to patient consumers, with varying amounts of physician involvement. If “The Great American Health 2.0 Motorcycle Tour” is no longer on the first page of, find the clip under Browse Video List.

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